About us
ABOUT US
Shaping the Future of Fashion
In a world where style meets sustainability, our community of fashion-forward women is growing to embrace eco-friendly choices.
Discover New Styles
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Start with the customer – find out what they want and create it for them.
Changing the fashion industry is possible. We’ve done it with every bag we create.
Meet our designers
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Sarah is the driving force behind the company. She loves to keep her hands full by participating in the design, marketing, and customer experience strategies for our ladies' bags.
Sarah Lee
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Creative Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Creative Officer
Olivia is a passionate designer who loves creating bags that tell a story. She leads a team of talented artisans and inspires creativity in every piece.
Iris Joe
Chief Creative Officer
Emma, with her extensive background in fashion, helps us curate the perfect collection of ladies bags that resonate with style and functionality. She is dedicated to elevating our brand and brings her expertise to ensure we meet the needs of modern women.